We see a clear pattern in the changes that occur in businesses globally. Many businesses have recently grown rapidly within a new paradigm. The Internet and a new mobile networks in combination have truly revolutionized the world .

The power of values

New business concepts are based on the power of values. In the old days it was more about power of aggression and dominance. The changes to the new are more about autenticity and understanding the core of human being. Simon Sinek has in his book and TED Talk, “Start with Why, how great leaders inspire action” , made a solid understanding terms kick off the new thinking. Start with your deepest purpose. That is where you can inspire others and change the world.

We believe that the “Why” is where future product and business design begins.